What are the Features of a Magento Ecommerce Website

What are the Features of a Magento Ecommerce Website?

The ecommerce websites developed using the Magento platform are called Magento ecommerce websites. The Magento development platform offers complete ecommerce business solutions. All modern features of an ecommerce website should have been included in the platform. Magento developers can customize the platform as and when needed to meet the business requirement. The modern ecommerce platform is equipped with the latest technologies like Artificial Intelligence (AI). The platform has many modules and extensions to meet the ecommerce business requirements. These can be customized and new ones can be added easily by the ecommerce developers. The Magento ecommerce development platform is based on PHP and MySQL technologies.

The Magento ecommerce websites are equipped with the following features in general:

  • Product Catalog - The website builder lets the ecommerce developers create various pages together with the product catalog. The catalog consists of category-wise products and product pages. Bulk products can be uploaded using the dashboard of the store website. Upload the .csv file to upload the products in bulk. The look and feel of the ecommerce catalog depend upon the theme chosen from the various options provided.
  • Shopping Cart - Integrate the shopping cart to the product catalog. Choose payment gateway options together with COD as per the business strategy. Payment options are crucial for an ecommerce website as it is directly linked with the conversions. Similarly, choose shipping options you want to provide to your online shoppers. A shopping cart enables an ecommerce website to receive payment for the orders placed and complete the transaction.
  • Inventory Management - The backend of the ecommerce website offers the product stock management system. The Magento platform offers real-time inventory management together with just-in-time inventory (JIT) management. Inventory management in Magento is an automated process. Reports can be generated using the dashboard for the inventory. There are various modules available on the platform to choose from as per the requirement.
  • Order Management - Orders are the backbone of an ecommerce business. Online buyers place an order using the website to the seller. The online seller receives the order and views it in the dashboard. The seller does the necessary activities to ship the product ordered to the buyer. This makes the transaction complete. The Magento platform offers various reports to enhance further sales and improve the overall CX.
  • Cross-selling and Up-selling - Product recommendations are the key to ecommerce conversions nowadays. AI & ML together play a fabulous job here. The Magento platform offers Adobe Sensei extension to automate the product recommendations to cross-sell and up-sell the products. This offers easy conversions together with a good customer experience (CX). This makes Magento websites different from the other ecommerce websites available.
  • Personalization - The Magento offers merchants to give a personalized experience to the shoppers. Ecommerce personalization is based on customer behavior, order history, location, gender, and so on. Using these parameters merchants can set dynamic pricing, show personalized content, show personalized offers, and so on. Personalization gives a higher conversion and keeps customers smiling.

Conclusion

The Magento platform offers a flexible ecommerce platform with almost all necessary website features already intact. Zaptech Solutions is a Magento ecommerce development company that offers to hire a Magento developer to meet business requirements. It has more than a decade of Magento development experience.

What are the Advantages of Magento eCommerce Platform?

What are the Advantages of Magento eCommerce Platform?

Magento is a store development platform for online businesses. It is easier to build an eCommerce website using this platform. Choose a theme as per the industry requirement and customize. The customization tools provided in the Magento platform are easy-to-use and it has the completeness as per the business requirements. It is a self-hosted eCommerce platform. The huge online Magento community support is available as and when needed. The community edition is free to use, unlike the enterprise edition. Magento company offers support services in enterprise edition. These friendly features have made the Magento platform popular across the globe.

Following are the advantages of eCommerce development on the Magento platform:

Developer Friendly - Magento is open-source and built using PHP/MySQL programming. PHP developers can easily acquaint themselves with the Magento platform. The source code of Magento is open for unlimited customization as and when needed. This is a huge advantage for eCommerce developers.

Mobile-Friendly & Secured - The online store website developed using the eCommerce development platform Magento is responsive to mobile devices. Magento has an enhanced password management system with SHA-256. It has improved cross-site scripting (XSS) prevention. Many more security features present make your online business secured.

SEO Friendly Store Website - Magento allows developers to apply SEO elements to the eCommerce website. Insert page title and meta description to the web pages in the site. Create an XML sitemap to submit to search engines to index the web pages. Integrate Google Analytics to the website. Many more features are provided as per the search engine’s standard guideline to make eCommerce websites rank higher.

Guest Checkout - The online shoppers at times do not like to register for purchase. Instead, they like to buy without being a member of the site. Magento offers one-page checkout with a guest checkout feature. This makes the eCommerce system user-friendly. This feature increases the eCommerce conversion rate.

Real-time Inventory Management - The real-time inventory information is the need of the hour. This helps in the sourcing of the right products in a timely manner. The backend dashboard of Magento offers a product management section to track the inventory. This feature is underlined as required by eCommerce managers nowadays.

Payment Gateways & Shipping Modules - Configure various payment methods from the options provided. Popular payment gateways together with COD payment options are already available on the platform to integrate. If any payment gateway desired is missing then API can be integrated easily. The same is the case with Shipping options.

Convert Web Store into Mobile Apps - Various Magento extensions are available on the platform to convert your eCommerce website into eCommerce mobile apps. The theme of the mobile apps can be kept the same as of the website or different mobile themes can be applied for different look and feel.

Abandoned Cart Management - When in the process of shopping the order is incomplete and the product added to the cart is left as it is then the cart left is called abandoned cart in eCommerce. The online sellers desire to contact the interested shopper to support the purchase process to complete it. Magento offers an abandoned cart management feature that can be enabled to increase conversion rates.

Conclusion

Magento is one of the most popular eCommerce development platforms in the world. Easy customization and rich in features have made the platform this popular. Zaptech Solutions is a Magento eCommerce development company that offers custom services across the globe. Hire Magento developer as your dedicated resource with Magento certification and proven expertise.

How to Hire the Most Suitable Magento eCommerce Store Development Company?

How to Hire the Most Suitable Magento eCommerce Store Development Company?

Magento is an eCommerce store development platform build using PHP & MySQL technologies. This is open-source and can be customized by a developer at the core. It is regarded as a developer-friendly platform by eCommerce developers across the globe. Magento was founded way back year 2008 and is now owned by Adobe. Hiring a Magento store development company is tricky nowadays. Almost every company in the world claims they are having the best developers so they should be hired. Picking the most suitable company as per the requirement among them is a gruesome task.

Following features offered by the Magento platform make it distinguished:

  1. Simple WYSIWYG editor
  2. Responsive eCommerce website
  3. SEO friendly web store
  4. Multiple payment options integration
  5. Multiple shipping options
  6. User-friendly checkout
  7. Third-party API integration
  8. eCommerce mobile apps
  9. Enhanced security features
  10. Easy-to-use CMS
  11. Easier administrative dashboard
  12. Multiple store management

And, the list goes on. All Magento companies are launching eCommerce stores for their respective clients. It is not that they are not good or they are doing it wrongly. The dilemma is of choosing a better one among the good companies across the globe with a motto of meeting the purpose.

With the following approach retailers can hand-pick a good eCommerce development company:

Experience

The experience of a Magento company always matters. The experienced company performs the whole development cycle with confidence and delivers the quality store in the stipulated time. Experienced company with experienced Magento developers always delivers a better output. One important point to note here is, experienced companies with non-experienced developers should not be hired for the best conclusion.

Expertise

After verifying the age of the Magento development company, check for the number of years of experience of the developer. With satisfaction with it, move ahead further and check whether the developers are Magento certified. This will establish the idea of expertize of the Magento developers. After verifying these, conduct a personal interview of the developers. This will lead to the best selection.

Seamless Communication

Communication might look like an awkward parameter for choosing a top Magento ecommerce development company. This is an important point to conclude the Magento project with a satisfactory note. The communication skill of the project coordinator and the developers concerned should be tested for a smoother delivery. Air-tight communication is the key to the speed and accuracy of the project.

Support & Service

A company is called good with the support and service it offers to its clients. It should not be like deliver and sign-off. The support and service must be provided even after the delivery of the Magento store. Bugs are apart, more functionality and features should be added or modified at any point in time. This is a seamless requirement of any eCommerce business.

Conclusion

The above steps mentioned make the hiring process smoother and yield the best hire of the industry. We at Zaptech Solutions have suitable Magento developers for hire to meet any eCommerce requirement.

Why to Choose Magento eCommerce Platform for your Online Store Development?

Why to Choose Magento eCommerce Platform for your Online Store Development?

The process of building an online store website using the Magento platform is called Magento ecommerce development. It is a CMS that allows developers to choose a store theme as per the industry requirement and apply it. The theme customization is easier on the Magento platform. Magento is a self-hosted platform and offers a friendly development environment to the developers. There are two editions of the Magento platform. The community edition is completely free to use while the enterprise edition is the paid version. The platform is based on PHP/MySQL technology which is the most widely used technology in the web world.

Following are the reasons to choose Magento as a development platform:

Ease of Customization

Magento is an open-source ecommerce CMS. An open-source technology makes it customization-friendly. Magento developers can customize not only the theme chosen but can customize any part of the platform itself and make it requirement-friendly. The most popular programming language PHP is used to build the platform. It has an extensive online community for help and support. This is one of the reasons to make Magento popular among web developers in the initial days. Nowadays, the Magento community itself has grown well online to help and support each other in the process of website development.

Multi-store Platform

The ecommerce store management is easier from the dashboard of the platform. Magento development allows to create of multiple online stores from a single dashboard and manages all of those using the same single dashboard. This is the beauty of the Magento platform. This platform feature enables merchants to launch multiple ecommerce websites on different domains and manage those easily. This reduces a lot of hassles of multiple store management. For example, products can be updated to all the stores or a set number of stores with a one-time update. Merchants do not require to update all the stores one-by-one.

Conclusion

Magento’s ecommerce platform is one of the most popular among the contemporary platforms. It has many advantages for both Magento developers and business owners. Magento ecommerce development is highly recommended.