Why to Choose Magento eCommerce Platform for your Online Store Development?

Why to Choose Magento eCommerce Platform for your Online Store Development?

The process of building an online store website using the Magento platform is called Magento ecommerce development. It is a CMS that allows developers to choose a store theme as per the industry requirement and apply it. The theme customization is easier on the Magento platform. Magento is a self-hosted platform and offers a friendly development environment to the developers. There are two editions of the Magento platform. The community edition is completely free to use while the enterprise edition is the paid version. The platform is based on PHP/MySQL technology which is the most widely used technology in the web world.

Following are the reasons to choose Magento as a development platform:

Ease of Customization

Magento is an open-source ecommerce CMS. An open-source technology makes it customization-friendly. Magento developers can customize not only the theme chosen but can customize any part of the platform itself and make it requirement-friendly. The most popular programming language PHP is used to build the platform. It has an extensive online community for help and support. This is one of the reasons to make Magento popular among web developers in the initial days. Nowadays, the Magento community itself has grown well online to help and support each other in the process of website development.

Multi-store Platform

The ecommerce store management is easier from the dashboard of the platform. Magento development allows to create of multiple online stores from a single dashboard and manages all of those using the same single dashboard. This is the beauty of the Magento platform. This platform feature enables merchants to launch multiple ecommerce websites on different domains and manage those easily. This reduces a lot of hassles of multiple store management. For example, products can be updated to all the stores or a set number of stores with a one-time update. Merchants do not require to update all the stores one-by-one.

Conclusion

Magento’s ecommerce platform is one of the most popular among the contemporary platforms. It has many advantages for both Magento developers and business owners. Magento ecommerce development is highly recommended.

How to Sell Products Online for Free Without an Ecommerce Website?

The 21st century is the era of online shopping. The volume and value of the shopping made online are increasing day-by-day. The study says online selling will keep growing for years to come. As per the data received so far, only 10% of offline shops have started selling online. The remaining 90% of offline retailers still have to come online to sell their products. The scope of growth in online business looks huge. Ecommerce websites and mobile apps are the prime platforms for an ecommerce business. There are ways to sell products online without owning a website.

Following are the popular ways to sell online without owning ecommerce websites:

  1. Social Media Platforms

Social commerce is a known online activity practiced by most retailers across the globe. Facebook and Instagram social media platforms are most suitable for ecommerce. Out of these two Facebook is the most suitable for online selling. To start selling using the social commerce platform Facebook, create a business page on Facebook. Upload your products with details in Facebook Shop. The products uploaded are seen by your business page followers together with others in their networks. After viewing your products, Facebook users become your customers.

Retailers sell their products through paid marketing on Facebook besides organic selling. Facebook offers paid advertisements for your products. During the Facebook Ad setup, sellers can target users precisely to whom they want to display their ads. This brings a difference while calculating the ROI. Even if a dynamic advertisement option is chosen, vendors can set up a retargeting. In the case of retargeting ads, if a user has engaged with the ad displayed then that ad is shown to the user on all affiliated Facebook network sites online. This enhances the overall sales.

  1. Sell on Google Search Engine

Google is a prominent search engine in the world. Google has a Shopping section to create an online store with your products. These listed products appear on the search result pages of the search engine as per the relevance. Google Shopping is an online marketplace with a good market share of shoppers around the world. It offers retailers an opportunity to sell online free without bothering for a website. Setup Google Adwords advertising for your products listed in the Shopping section. Optimize your Google store and product pages for a better outcome.

Conclusion

There are many other ways to sell products online besides what is stated above. Builderfly ecommerce platform offers a free ecommerce website together with a mobile ecommerce app builder for native iOS & Android platforms. Do consider it if you look to have a website together with a mobile app for your ecommerce journey. This platform offers a complete online business solution and it is easy-to-use.

Are the website builders provided at top ecommerce platforms absolutely free?

The online software provided at SaaS-based ecommerce platforms to create a web store without possessing designing or programming skills is called ecommerce store builders. Usually, these builders are theme-based to offer ease to build the required website. Users need to choose a theme corresponding to their type of business. For example, online furniture sellers will have to choose a theme related to a furniture store. Similarly, online hardware stores can have a different theme than a furniture store. After choosing a relevant theme, users need to customize it as per the brand and business needs.

The website builder tool is drag-and-drop elements to the web pages. The theme was chosen usually consists of all the features an ecommerce website should have. Most of the time users remove the unwanted features already provided on the website. Design elements can be dragged and dropped at the desired location on the pages. The ecommerce elements provided on pages can be reordered for a better user experience. After creating a product catalog with a shopping cart integrated, choose payment gateways that will handle the payments made during the product order. Integrate shipping options best suitable to your users.

Top ecommerce platforms offer various business management tools together with various modern marketing tools. These platforms offer a complete business solution. Sellers require to mind the sales, the rest are easily handled through the platforms. The popularity of ecommerce platforms is increasing day-by-day. There are many reasons the online sellers are making a beeline for the ecommerce platforms. A platform is regarded the best by seeing the completeness it offers and the ease of using it. Though there is no lunch free in the world, there are few platforms that have free plans.

An ecommerce platform like Builderfly offers 100% free online store builder. This is unlike most of the platforms of the world which offer a free trial for a few days. Builderfly has an upper hand in the pricing plan and beating the competition. Also, it has the completeness an ecommerce seller usually dreams of the tools. Builderfly offers a free ecommerce app for iOS and Android platforms. These mobile apps are native by nature, code for iOS is in Swift and for Android in Java. Native mobile apps provided are secured and with better performance. Avail the opportunity by registering your business with the Builderfly ecommerce platform and witness a vertical growth graph in the coming fiscal.

How to choose top ecommerce platforms for an online business?

Ecommerce platforms are online software-as-a-service that allows merchants to create and manage their ecommerce business on their own without any prior experience. Online retailers do not require to have a major technical skill like designing or programming to create and manage an online business from scratch. Such platforms are usually subscription-based and charge on a monthly or yearly basis. To start an ecommerce business such a charge looks small and affordable for most of the merchants across the globe. Retailers do not require a heavy investment while starting the business. These platforms are equipped with marketing tools too.

There are many old popular or lesser-known online platforms to create and manage ecommerce business. Besides, there are comparatively newer and unpopular platforms that are challenging the popular ones. These challenger platforms have simplified the process further and equipped with better processes and tools. This is because these have seen the older platforms and challenges in those and eventually rectified them. Check first the basic requirements an online business can have while choosing the best ecommerce platform. Some platforms might get sidelined at this stage. Check advanced features an ecommerce business require to run the business efficiently.

Check the ease-of-use it offers after checking the facilities a platform is offering. Only a very few platforms might have been left now from the array of top ecommerce platforms. Now check the completeness the ecommerce platform has. An ecommerce business involves the creation, management, and sales generation. Check each segment as per the requirement and then have a choice of the best. This is the easier way to find the best platform to establish and grow an ecommerce business. In the creation part, it should offer a free ecommerce store builder to test the elements offered. Besides, it should offer the best ecommerce app builder with the highest user experience.

Summarizing the checkpoints below to choose top ecommerce platforms:

  • Responsive ecommerce website

  • Native iOS & Android mobile apps

  • 100% free plan and overall costing

  • Full customization of stores

  • Easy-to-use platform

  • Reporting tools available

  • Abandoned cart recovery

  • Ecommerce SEO features

  • Multichannel selling

  • Marketing tools

Though the list goes on, the above checklist simplifies the process of ecommerce platform choosing. The Builderfly platform is regarded as the best one among the ecommerce experts across the globe. It is a newer ecommerce platform with promises and challenging the popular ecommerce platforms online to compete for a better one. The Builderfly ecommerce platform has the completeness in which other contemporary platforms lag.

How do I start an ecommerce business in 2021?

If you are a manufacturer, you are already in the market, so you are well aware of the trends prevalent at the stated point of time. In that case, you can get your ecommerce store developed from experts and start selling from it.

On the flip side, you can start the ecommerce business as a retailer or by leveraging the benefits of the dropshipping model. In the ecommerce business, there are a handful of brands that support dropshipping. To contact with the distributors, retailers, or dropshipping business, you can explore the giant networks like that of Alibaba. You can also seek the help of local vendors to connect with wholesale vendors. Once you communicate with potential leads and have your business model decided, you need to proceed accordingly.

When you are moving ahead with the idea of having the retail business, you need to get your inventory available in stock, which is not the case for a dropshipping business. The next step is to create your ecommerce store. For your ecommerce business startup, you can create your store for free on registering yourself as a startup on Builderfly. With the help of an intuitive DIY store builder, you can build ecommerce store on your own. The best thing is you don’t have to pay any recurring charges to keep selling from your store. So, make your store live and start selling!

Leveraging the benefits of the online ecommerce platform Builderfly’s Startup plan, you can acquire the sales up to $5k and that too, without any transaction fees. On hitting the sales figure, you can upgrade your store with a suitable Builderfly plan to add more functionalities to your ecommerce store.

Learn here to grow your online product selling business:

1. Grow your business with cross channel sales: When it’s a business, you must be getting deals, the channel not always matters. With the omnichannel presence, you can grow your brand value, improve the ranking of your store in the SERPs, and get more sales. With Builderfly, you can manage your ecommerce sales across other ecommerce platforms via a single dashboard.

2. Manage cross channel inventory: To flourish your business if you are selling across multiple platforms, you usually have to check and update in-stock inventory in each of your sales channels. With Builderfly, your inventory across all of your mentioned sales channels can be updated automatically.

3. Offer unlimited variations: Ecommerce are just like apparel for anyone. It implies that people crave for more alterations; they want it to be trendy. Builderfly lets you add unlimited product variations for each of your SKUs, so it will become easier for you to please your customers.

4. Get your online business a mobile app: With Builderfly ecommerce native app builder, you can create a native mobile app for your online store. This helps you gather the attraction of your mobile users and increase the count of your average sales. Your native mobile does have AI integration leveraging, which you can track live customer behavior and propose them live offers to close the deal. This feature will surely add massive value to your business.

5. Manage customer’s database: Builderfly has integrated CRM to manage the database of customers purchasing from your store. It will include information like the contact details as well as lifetime sales and interests of your customers that can help you better understand the customer demographics and add products accordingly.

6. Personalize your relationship with customers: Your products might be the frequently required product, so there are higher chances that your customers will turn to repeat customers. For that reason, you must stay in contact with your customers. With Builderfly newsletter and inbuilt templates, you can communicate with your customers with utter ease. You can group your audience and send personalized greetings and offers, as well.

When these were certain significant factors that can benefit your ecommerce business, there are so many features like real-time shipping calculation, store customization, SEO updates, etc. that can improve your sales score.

What Makes Builderfly Ecommerce Platform Unique Among Top Platforms?

With the advent of ecommerce, retail businesses are expanding across the globe. If your target audience is available worldwide, there is nothing that can prevent the growth of your business. When seeking for the best ecommerce store builder, Builderfly is the most promising one that you can count on.

The intuitive store builder enables you to create, edit, and customize your store professionally without any knowledge of coding. Builderfly empowers you with a powerful dashboard that lets you manage the backend and frontend, marketing and sales via a single dashboard.

Let me share some of the reasons that make, Builderfly platform the best:

  • Start for free and upgrade later

Creating your store with Builderfly is extremely easy; you need to register your business. You will not be asked for any credit/debit card details. You can explore all the Builderfly features that can benefit your business for free within a trial period of 14 days. To start selling from your web store, subscribe with a suitable Builderfly business plan that fits your needs.

  • Startup benefits

As a startup, there are numerous challenges for you in understanding the business niche. To ease your journey, Builderfly has an exclusive plan specially designed for startups. When you register your business as a startup, Builderfly enables you to build a store for free without any commission charges.

  • Build your native mobile app

Builderfly gives you complimentary access to build your native mobile app. Like store builder, using your ecommerce native app builder, you can design your AI integrated native mobile app. Later, you can test the build and launch your native mobile app on the app store or play store. Your mobile app makes your products more accessible to your mobile users, thus improve the chances of growth.

  • A single dashboard to manage it all

Builderfly easy ecommerce platform empowers you with the tools with which you can manage the backend, frontend, inventory, cross channel sales, marketing, and mobile app via a single dashboard. This keeps you from the trouble of shuffling the screens. With Builderfly analytics, you can keep an eye on the performance of your store.

  • Integrate your sales channels

If you are already selling the products on other ecommerce sales channels like Amazon, eBay, Flipkart, etc. you can link your account with your Builderfly store. It makes it easier for you to track your inventory and manage orders.

  • Market your products

With integrated marketing tools, you can create offers and discounts for your customers. Connect with your customers with the monthly newsletters and update them about your latest collection.

  • Analyze the performance of campaigns

Builderfly’s analytics can help you in checking the performance of your marketing campaigns and alter it based on market trends. No need of keeping the manual track, automate the report generation on periodic terms.

  • Migrate your store

Do you want to shift your store from another ecommerce platform? Builderfly experts can make it happen for you within minutes; you need not worry. We value your data, and you will not lose anything during migration.

Register your business and start experimenting for free under a 14-days free trial period. Design your ecommerce store with Builderfly and skyrocket your sales.

What are the best ecommerce website builder in India?

The technological advancements have entirely revolutionized the interaction of businesses with customers. E-commerce gives you a new dimension to explore numerous opportunities and take your business to the next level. When doing business and marketing turned so easy, don’t spend more of your time in looking for the tools to create your web-store. Counting on the e-commerce website builder can steadfast the process by offering easy access to all the required e-commerce features.

When you are seeking for the best e-commerce website builder, Builderfly can be your amigo. Builderfly is the e-commerce giant that benefits you in multiple ways with a single investment. It allows you to create a website and launch your native m-commerce app under the same plan. With integrated marketing tools, you can create marketing strategies to boost the sales of your store. The AI-powered mobile app helps you to understand your customer’s requirements better. This idea can further add profitability score in terms of sales and customer satisfaction.

Builderfly has an outstanding deal for newly rising eCommerce enthusiasts. If you own a startup, you can register your business for the Builderfly Startup plan and can start creating your store for FREE. Though you can’t create your mobile app in your startup plan, you can launch your store and get a LIFETIME FREE access. Also, you can upgrade your store anytime with the Builderfly paid plans.

The Builderfly business plans include Free, Standard, Popular, and Growth plans, which are available. You can select the most suitable plan for your business based on the features you want for your store. In all of the plans, you get access to shop from the Builderfly marketplace, and you won’t be charged any transaction fees on your sales.

On registering your business, you get free access to ecommerce platforms like Builderfly under a trial period of 14 days. In the meantime, you can create your store and learn the utility of distinct features, later you can upgrade the plan as per your business requirements. If you need free consultation to launch your business, feel free to connect with us.

Why do you need email A/B testing for higher ecommerce conversions?

Email marketing is one of the most welcoming ways companies are trying to lure their audience and keep them updated. Statista’s latest report about email marketing states that there happens to be an exchange of 293.6 billion emails every day by 2019. This clearly implies that several other businesses are trying the same tricks to acquire customer attention.

When you are marketing any product, there are several approaches that you try with your audience. There is market analysis, the study of user demographics, and several other factors that are capable of changing your approach when you are planning your email marketing campaigns. After so many trials, it is all the game of hit and tries!

Yes, you read it right. There is no perfect tactic that can give you the right marketing mix for your business. A/B testing for your email campaigns helps you understand the customer response to the messages you are trying to share with the audience. The click-through rate and conversion through those CTRs actually turn A/B testing a lot more meaning into your upcoming campaigns.

With the improved content or distinct approaches of presenting content, you can check the pattern that’s giving higher conversion rates than the other. It not only increases sales but minimizes the risk of mistakes that you’ve made & helped you pitch on the sore spots.

You can count on third party tools to manage & create your email campaigns. Suppose you prefer to start marketing and selling across multiple channels. In that case, you can register on Builderfly and get started with us. You will get an online store for free, and you can start selling online without any hassles. We have integrated third-party tools to help you plan and manage your marketing campaigns under the same dashboard. If you feel stuck anywhere, write to us.

Use ecommerce platforms like Builderfly to improve the productivity in your online business. These platforms consists ecommerce store builder for a website and native ecommerce app builder for iOS & Android mobile apps. Besides the builders these platforms offer marketing tools and various business management features. In a nut-shell, these platforms offer complete online business solution.

Should I Start An Ecommerce Business In 2020?

The process of sell and purchase performed electronically is called e-commerce or simply ecommerce. The most popular electronic mode of transaction is the World Wide Web (WWW) and the second most popular model is mobile apps. These transactions using the Internet are also called online transactions. The E-commerce industry has seen immense growth since it’s inception in both turn-over terms and number of users terms. Despite the COVID-19 pandemic in the year 2020, the e-commerce business still surviving. Even a few categories have witnessed the sells growth in the online business. It looks like the right time to start an e-commerce business.

Following are the benefits of an e-commerce business:

1. The ease-of-doing-business

2. Lesser establishment cost

3. Lesser management cost

4. Trade beyond the geographical border

5. Easy customer access

6. Round-the-clock orders

Above all, the scope of e-commerce is brighter. As of now, only 10% of global offline retailers are practicing e-commerce business. In this way, the customers of 90% offline retailers have still to shift to online. It’s a huge growth the e-commerce business is eyeing. The globalization of the market has a good contribution to the growth of e-commerce. eBay and Amazon are the older players in the e-commerce market.

Let’s understand first, how does e-commerce work? A customer browses through the catalog of an e-commerce website or e-commerce mobile app. Then the customer selects products to purchase and adds them to the shopping cart. The customer checks the order details and then checkout to pay online. E-commerce seller receives the order and confirms it to the buyer. The seller packs the product from inventory and processes it through a shipping company like FedEx. Shipping company collects the product parcel and ship to the customer’s address. In between, an online FedEx tracking service is available to the customer through the link provided. The customer receives the product ordered and write a review for the product and seller’s service.

It’s easy to follow the business processes. If you too believe that it interests you then you can certainly go for it. There is no need to put a second thought on it. The business scope is vast and offers a good return on investment. Start to sell products online with our best wishes.

How to Boost Ecommerce Conversions with Email Marketing?

boost email conversions

According to Statista, there are 3.9 Billion email users by 2019, and for sure, they will be growing to more in the coming years. When several other businesses are already using email marketing as one of the powerful tools, you need to try using some different ideas that can make you stand out.

Some of those email marketing tactics that can boost CTR to improve conversion rates are:

  • Create catchy subject lines: You may have an amazing story to share with your customers or have a discount coupon for them inside. But, it won’t make any sense unless they open it. That’s something that makes you picky about your subject lines. Don’t elongate; rather, make it worth opening. It should be itchy to make one check and explore more.
  • Email formatting: Have you noticed how an unorganized room looks like? Yes, it’s a mess, and that’s how unformatted email resembles. It doesn’t sound appealing enough & the receiver on the other side of the screen won’t take a minute to close it. You need to check the compatibility of third-party platforms to accessibility features & how they can adjust your emails in a responsive manner across all devices.
  • Add a personal touch: We all know that you are doing it for marketing; still, you can’t stick just to the idea of selling. Be compassionate with your audience, and share your message like you are talking to them. The manner in which you will communicate with your audience makes a lot of sense to your conversion rate. The personal touch is not only about calling your audience by their name, but it’s about sharing and talking about what they actually want to know and read. Dive deeper into your Analytics reports to understand and personalize your campaigns in a lot better way.
  • Importance of timing: Marketing is exactly about the right timing and right place; if you miss it, you will miss your chance. Introspect your pattern of using smart devices and technology. Most people get free by 8 or 9 at night when they are relaxing. That’s the time they explore their devices. You can schedule your campaign according to these time measurements and get more chances to boost CTR.
  • A/B testing: You can flip the images, change/update the content, colors, or even an entire approach, and create distinct email marketing campaigns to know which one is performing better. You need to start them at the same time and for the same user demographics to get a better idea about the performance of your emails.

Now, take some action and start using these tips on your business with 100% free ecommerce platform Builderfly. This platform let’s you build online store, provides various marketing tools, and offers complete online business management using the dashboard.