What are the Features of a Magento Ecommerce Website

What are the Features of a Magento Ecommerce Website?

The ecommerce websites developed using the Magento platform are called Magento ecommerce websites. The Magento development platform offers complete ecommerce business solutions. All modern features of an ecommerce website should have been included in the platform. Magento developers can customize the platform as and when needed to meet the business requirement. The modern ecommerce platform is equipped with the latest technologies like Artificial Intelligence (AI). The platform has many modules and extensions to meet the ecommerce business requirements. These can be customized and new ones can be added easily by the ecommerce developers. The Magento ecommerce development platform is based on PHP and MySQL technologies.

The Magento ecommerce websites are equipped with the following features in general:

  • Product Catalog - The website builder lets the ecommerce developers create various pages together with the product catalog. The catalog consists of category-wise products and product pages. Bulk products can be uploaded using the dashboard of the store website. Upload the .csv file to upload the products in bulk. The look and feel of the ecommerce catalog depend upon the theme chosen from the various options provided.
  • Shopping Cart - Integrate the shopping cart to the product catalog. Choose payment gateway options together with COD as per the business strategy. Payment options are crucial for an ecommerce website as it is directly linked with the conversions. Similarly, choose shipping options you want to provide to your online shoppers. A shopping cart enables an ecommerce website to receive payment for the orders placed and complete the transaction.
  • Inventory Management - The backend of the ecommerce website offers the product stock management system. The Magento platform offers real-time inventory management together with just-in-time inventory (JIT) management. Inventory management in Magento is an automated process. Reports can be generated using the dashboard for the inventory. There are various modules available on the platform to choose from as per the requirement.
  • Order Management - Orders are the backbone of an ecommerce business. Online buyers place an order using the website to the seller. The online seller receives the order and views it in the dashboard. The seller does the necessary activities to ship the product ordered to the buyer. This makes the transaction complete. The Magento platform offers various reports to enhance further sales and improve the overall CX.
  • Cross-selling and Up-selling - Product recommendations are the key to ecommerce conversions nowadays. AI & ML together play a fabulous job here. The Magento platform offers Adobe Sensei extension to automate the product recommendations to cross-sell and up-sell the products. This offers easy conversions together with a good customer experience (CX). This makes Magento websites different from the other ecommerce websites available.
  • Personalization - The Magento offers merchants to give a personalized experience to the shoppers. Ecommerce personalization is based on customer behavior, order history, location, gender, and so on. Using these parameters merchants can set dynamic pricing, show personalized content, show personalized offers, and so on. Personalization gives a higher conversion and keeps customers smiling.

Conclusion

The Magento platform offers a flexible ecommerce platform with almost all necessary website features already intact. Zaptech Solutions is a Magento ecommerce development company that offers to hire a Magento developer to meet business requirements. It has more than a decade of Magento development experience.

What are the Advantages of Magento eCommerce Platform?

What are the Advantages of Magento eCommerce Platform?

Magento is a store development platform for online businesses. It is easier to build an eCommerce website using this platform. Choose a theme as per the industry requirement and customize. The customization tools provided in the Magento platform are easy-to-use and it has the completeness as per the business requirements. It is a self-hosted eCommerce platform. The huge online Magento community support is available as and when needed. The community edition is free to use, unlike the enterprise edition. Magento company offers support services in enterprise edition. These friendly features have made the Magento platform popular across the globe.

Following are the advantages of eCommerce development on the Magento platform:

Developer Friendly - Magento is open-source and built using PHP/MySQL programming. PHP developers can easily acquaint themselves with the Magento platform. The source code of Magento is open for unlimited customization as and when needed. This is a huge advantage for eCommerce developers.

Mobile-Friendly & Secured - The online store website developed using the eCommerce development platform Magento is responsive to mobile devices. Magento has an enhanced password management system with SHA-256. It has improved cross-site scripting (XSS) prevention. Many more security features present make your online business secured.

SEO Friendly Store Website - Magento allows developers to apply SEO elements to the eCommerce website. Insert page title and meta description to the web pages in the site. Create an XML sitemap to submit to search engines to index the web pages. Integrate Google Analytics to the website. Many more features are provided as per the search engine’s standard guideline to make eCommerce websites rank higher.

Guest Checkout - The online shoppers at times do not like to register for purchase. Instead, they like to buy without being a member of the site. Magento offers one-page checkout with a guest checkout feature. This makes the eCommerce system user-friendly. This feature increases the eCommerce conversion rate.

Real-time Inventory Management - The real-time inventory information is the need of the hour. This helps in the sourcing of the right products in a timely manner. The backend dashboard of Magento offers a product management section to track the inventory. This feature is underlined as required by eCommerce managers nowadays.

Payment Gateways & Shipping Modules - Configure various payment methods from the options provided. Popular payment gateways together with COD payment options are already available on the platform to integrate. If any payment gateway desired is missing then API can be integrated easily. The same is the case with Shipping options.

Convert Web Store into Mobile Apps - Various Magento extensions are available on the platform to convert your eCommerce website into eCommerce mobile apps. The theme of the mobile apps can be kept the same as of the website or different mobile themes can be applied for different look and feel.

Abandoned Cart Management - When in the process of shopping the order is incomplete and the product added to the cart is left as it is then the cart left is called abandoned cart in eCommerce. The online sellers desire to contact the interested shopper to support the purchase process to complete it. Magento offers an abandoned cart management feature that can be enabled to increase conversion rates.

Conclusion

Magento is one of the most popular eCommerce development platforms in the world. Easy customization and rich in features have made the platform this popular. Zaptech Solutions is a Magento eCommerce development company that offers custom services across the globe. Hire Magento developer as your dedicated resource with Magento certification and proven expertise.